In conjunction with the automobile and art fair in Paris, Mercedes-Benz is presenting itself in the beautiful gardens of the Musée Rodin and turning the park into a colorful stage for forward-looking technological innovations. Here, the automobile manufacturer is celebrating the premiere of the EQE SUV and inviting visitors to various exclusive events.
Part of the temporary event setup is a special tent construction that provides a view of the historic main building. Staged with projections, the facade serves as a multifunctional stage backdrop. As a highlight for visitors, a brand campaign is brought into the space as a physical experience for the first time: the "Magical Garage" of the "Showcasing Innovations" campaign is brought to life. A walk-in installation forms an enclosed experience space that sends visitors on an immersive journey. You find yourself as the protagonist of the campaign, floating yourself through the various settings of the Magical Garage and playfully exploring the groundbreaking innovations of Mercedes-Benz.
Surrounded by numerous LED modules, visitors are completely immersed in the fantastic visual worlds of the Magical Garage, while a Dolby Atmos system provides unmistakable sound. Face and speech recognition react to gestures and facial expressions and create an individual experience. The 360° multimedia installation is thus not only a walk-in work of art, but a unique cinematic experience for visitors.
development
The installation was meticulously designed to encapsulate the enchanting experience of the new Mercedes EQS, emphasizing its features and unrivaled comfort. To achieve this, the interactive aspect of the project demanded subtle visitor engagement with the exhibit, ensuring a seamless and harmonious interaction. This endeavor entailed extensive research to identify suitable hardware and tools, including the creation of prototypes to validate our concepts.
In addition to these challenges, the installation comprised a 360° structure, incorporating an array of LED panels and mirrors strategically positioned on all sides. From the visitor's perspective, these elements seamlessly coalesced into a singular, immersive 360° display. Achieving this effect necessitated the mapping and distortion of content onto the LED panels to ensure alignment when viewed. Given that this meant the content would appear distorted when viewed on a standard 2D display, we devised a virtual digital twin specifically for pre-visualization and error identification purposes.
contribution
Development TouchDesigner | Render pipeline Blender | Data wrangling | Sensor integration | On site operation and client / technical support
This project is part of my work at Jangled Nerves and the collaboration is limited to the parts mentioned above.
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